Kanye West's Dreams Outside Of The Music Industry

As all the die-hard fans of Kanye West have surely heard, the multi-talented hip-hop artist held an epic interview with DJ Zane Lowe for BBC Radio 1. And while you can watch all four parts of the one-hour-long interview right here, we wanted to look into just what Yeezy—or should we say Yeezus—was trying to convey through his impassioned words. Beyond conversations about race, his new album, and everything in between, the Chicago native got into a serious discussion about what he plans on accomplishing in his career outside of music. Because as he puts it, "I'm the number-one rock star on the planet."

Now, anyone who knows Kanye and his career is fully aware that he has one of the most successful album runs in the history of rap and music in general. From his debut, 2004's The College Dropout, through his latest, this summer's Yeezus, he's both sold extremely well and pushed the boundaries of what we expect from hip-hop and the culture. That's also remained true when you look at his work as a producer, whether it's creating bangers for his "Big Brother," aka Jay Z, or lacing fellow Chi-town native Common with some heat.

So what, then, could be next for Kanye? Plenty. According to his interview with Zane Lowe, the rapper/producer has dreams outside of the studio and wants to embrace them because he feels that you should "live like you could die tomorrow." With that in mind, he explains that he wants to get heavily involved with architecture—"I'm working with five architects at a time"—along with designing everything from uniforms to water bottles. "Everything that you could think about," he says, adding that he's been at it for 10 years. Also, in talking about the uniforms, he says that he wants to create them for his high school's basketball team. Then he wants to make them so popular and fresh that they're worn by his entire hometown.

Kanye then makes it especially evident that he wants to be the anchor of the first trillion-dollar company. But what could he be referring to exactly? Does he have plans on jumping into highly lucrative and increasingly popular industries like online gambling sites like Betfair? It seems like that could be the right move given the fact online gambling revenue reached $3 billion in 2012 in the United States alone, according to Casino Journal. This could be another way for him to expand his creative agency, DONDA, which is named after his late mother and has done work for artists like Pusha T and Kanye himself.

Amid all this, what's perhaps most important to Kanye is getting the chance to put out the producer he so desires. He doesn't want to be like other musicians who simply get paid by promoting other products. He wants to be the one who is in control. He wants to be the one who is not only creating them, but releasing those products himself. Whether you agree with (or even appreciate) Kanye or not, you have to admit that he has a great point and some truly inspiring ambition.

If you have heard or watched Kanye's interview with Zane Lowe, let us know what you think about it in the comments section. Also, do you think he has what it takes to be the anchor of the first trillion-dollar company?

You can listen to the entire interview below.


  1. i dont get the purpose of this article

  2. Thats probly why theres no comments. But, heyy, yeezy do his thang!.

  3. The purpose seems pretty clear in asking what people think of Kanye's interview and this, too:

    Also, do you think he has what it takes to be the anchor of the first trillion-dollar company?

    Personally, I don't, but that's just me.

  4. I thought it was a really good interview (as are all of Kanye's). I think there some parts that South Park could run away with, but any time Kanye sits down and talks, it's an opportunity for everyone to learn something.

    I personally don't have any interest in architecture or fashion, so selfishly, I wish he would spend most of his energy on music. (Think about the fact that only 20% of his time was spent on masterpieces like My Beautiful Dark Twisted Fantasy and 808's). But if his passion really is fashion or whatever, I'm sure he's going to be the best. That's just his style.

    I can't really fathom what one trillion dollars would be (I can't even imagine what a billion or million would be like), but I'm sure if anyone can do it, it would be Kanye. But, I also think his goals might change. He mentioned that he wants to focus all of his efforts on being "dope". Well, I'm sure at some pint he would have to sacrifice a little bit of dopeness to make that extreme amount of money - and I'm not sure that's something he would be ok with.

    For instance, Yeezus and 808's were really "dope", but if he would have made more radio-friendly songs like Gold Digger, Good Life, etc. we would have probably made more money.

  5. I think Ye is the reason CRS didn't take off...

  6. I saw the video of him on Jimmy Kimmel he kept his cool for once and really had something valuable to say , I always like kanye for his music but he gets himself in to such messes sometimes hes like your best friend that gets in you in to trouble in school


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