Lupe Fiasco: "It was a revolutionary moment - The Fan Uproar"


Adelaide Now just published an article about Lupe. Check it after the jump!


Lupe Fiasco's new album Lasers was due for release a year ago but a fight between Fiasco and his record company over a so-called 360 deal caused Lasers to be shelved. Fiasco, born Wasalu Jaco, submitted Lasers to Atlantic Records in December 2009.

"We handed in the body of work, but it didn't have their stamp on it, so to speak, wink, wink," Fiasco says.

"The industry today is about the 360 deal - record labels are acting as the management, merchandising company and touring agent. They are demanding all these things from the artist now. I don't have a 360 deal, so that put me in a different priority list."

A year-long squabble ensued. Fiasco played live shows and had two hit albums, Food And Liquor and The Cool, to his name. But Lasers was stalled indefinitely.

"I was being a bastard too," Fiasco says with a chuckle. "I was being a little rebellious bastard, raging against the machine. That comes with its own set of consequences."

But neither Fiasco nor Atlantic were prepared for the next twist in the tale. Lupe's fans set up a petition and worldwide protests outside record company offices demanding Lasers be released.

The petition got 30,000 signatures and Atlantic Records chairman Craig Kallman addressed protesters in New York.

"It was a revolutionary moment - the fan uproar," Fiasco says. "I didn't ask them to do it, I didn't agitate them to do it. It was something they did on their own. They got permits to protest, paid for lawyers and built the website - on their own. The biggest thing myself and the record label underestimated was the fans."

"It toned down my intensity with the situation and it made the label reach a compromise."

Fiasco was also dealt a harsh lesson in how corporations now own hip hop. The record company gave Fiasco hooks and completed songs to be included on Lasers.

"As an artist, you don't want to fill in the blanks," Fiasco says. "You wouldn't ask Picasso to just fill in the blanks. I'm not comparing myself to Picasso, but at the same time, I am."

Fiasco now sees himself as a painter commissioned by the label to do work they expect.

"It's like they say, `We want you to paint a portrait of our family, but we don't want you to paint us with goat heads or one eye'," Fiasco says. "An artist who wants to be abstract and create shocking pieces is put in a place to paint dogs and scenery. The consequence of not doing what you're told is, your album doesn't come out."

Today, Fiasco says he can handle the truth, no matter how bitter.

He laughs. "Now, whenever I see a conspiracy theory about corporate domination and worldwide what-have-you, I know it's true. It has made me do business way better, way smarter, with a better understanding of what the point is."

But Lupe knows a loophole. His side project, a three-piece band called Japanese Cartoon, spells corporate and musical freedom.

"Lupe has a ceiling. There are expectations from the fans, from myself, with that," he says. "With Japanese Cartoon, there is no limit - we can do a punk song, a reggae song, a ska song, a techno song, whatever we want."

11 comments:

  1. Amazing article.

    My respect grows..and grows more.

    His comment about the "fan uproar" was interesting. Underestimating the FANS? LUPE fans?
    Man, we're the realest fans in all of the land..

    “Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.” - Margaret Mead

    ReplyDelete
  2. ^ cosign. Love the quote!

    :)

    -Love

    ReplyDelete
  3. Las Meninas - Commissioned painting = Best masterpiece ever. Lupe can top that...

    ReplyDelete
  4. Fun Uproar? Like Luella said, we're Lupe fans :D He basically taught us this

    ReplyDelete
  5. @Luella did he really paved the way?

    ReplyDelete
  6. Pave* and I think he did, just listen to the song "Spaze Out" if you cant find it look up "Spazz Out". I've seen it spelled both ways. That's one of the songs I think helped pave the way. Also most of his music that's about the cool by saying don't do, or not do, something that you don't agree with and to do what you like instead of following fads which leads to following what you believe is right, etc.

    ReplyDelete
  7. Its sad how the music world is being run nowadays. They want to control everything. Well I am glad Lasers is coming out now, but above all Japanese Cartoon will give Lupe a platform to be himself. I hope he finds a way out of his contract with Atlantic and be able to do his own thing, and do teh music he wants.

    All the best to Lupe :-)

    ReplyDelete
  8. What choice did we have? We will not allow the powers at be to silence the one voice the youth has thats breathing positivity into such a negative shady world, we proved that as "True Fans" there is no stopping something that we need in this day and age. We are not fad fans, we are not here for the moment. We have minds and have grown due to lupe music, so we will fight to keep it with us and in bigger and better fashion. I love the fact that lupe learned something about his fans though, can't wait to hear the musical outcome of his awareness of the fans admiration for his music. LASERS FNF UP!!!!

    ReplyDelete

Thanks for the comment - have a nice day !

LUPEND. Powered by Blogger.