Last Thursday, Converse hosted a party celebrating the grand opening of its first retail store in New York City’s Soho neighborhood. Q-Tip was one of the DJ's at the event and Lupe was one of the celebrity guests together with Jim Jones and Julius “Dr. J” Erving.
The new Soho store is located at 560 Broadway and offers the largest offering of Converse footwear in the world, showcasing the breadth of the brand’s collections. - Nitrolicious