Apathy recently spoke to HipHopDX about his upcoming album Honkey Kong. While talking about it DX brought up Lupe's label situation, seeing that Apathy was signed to Atlantic himself, they asked him which advise he'd give Lupe.
DX: Speaking of labels, I just thought I’d get from a former Atlantic Records artist any advice you might have for Lupe Fiasco in his war with Atlantic?
Apathy: Oh shit, Lupe [Fiasco] doesn’t need any advice from me, man. Lupe’s a very smart dude, and he’s gonna come out on top… [But] I’m not even sure what [his] position is. Is it that he’s not getting the push from them and he wants more push?
DX: Well, yeah. It’s like, they abandoned him and then they came back [around], but… They put out “The Show Goes On,” which is hot, but then they still haven’t [released] a video for it or anything.
Apathy: Yeah, it’s like when you lose interest from the building and when you lose complete confidence from the building, it’s almost damn-near impossible to get that back. You might as well just say, “Alright, fuck this, I’m out…” A record label’s building and all the departments involved and everybody involved are almost like fickle, buzz-oriented girls.And once you lose that initial buzz that you created, they don’t give a fuck about you. You’ll walk up in the building and they’ll smile and be like, “Yo, what’s up man? Oh shit! I’m feeling the new shit.” But, they’re not gonna work it.It’s a very phony, corny situation… Like I said, Lupe definitely doesn’t need any advice from me, but I would say, Lu, fuckin’ jump ship, get the fuck outta there. You might as well take everything that’s built up from this point and go cake-off your own shit independently. Or go with somebody who completely gets Lupe Fiasco like Kanye West’s label or some shit like that.
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